Know your
front door.
The quarterly peer report for a credit union's digital front door. A scored audit of your acquisition path, benchmarked against your asset-size peer group, refreshed on the Call Report cadence.
Top gap: acquisition path
Good for your members. And your board.
Credit unions already run their lives on quarterly peer comparison. Every CEO knows where their loan growth sits against their asset-size peer group. Nobody does that for the digital front door. Charter is that missing report.
Score the path.
Ten weighted dimensions, from the join button to disclosure hygiene. Every dimension is scored from observable evidence, with the screenshot or data pull attached. No finding without a source.
Translate gaps into dollars.
Every gap converts to avoided member-acquisition cost, using the industry's own $565 benchmark. Cost avoided, never revenue promised, so it survives a skeptical CFO.
Benchmark. Every quarter.
Your score arrives with your asset-band percentile, re-scored on the Call Report cadence. It lands the same week as the financials your board is already reading.
Ten dimensions. One number.
A fifth of the score is regulatory exposure. That is what makes the audit a budget line rather than a nice-to-have.
Acquisition path
Join and apply entry points, form length, completion friction, mobile tap flow
Accessibility · WCAG 2.2 AA
Contrast, keyboard operability, labels, screen-reader structure
Conversion architecture
CTA hierarchy, click-to-call, branch and appointment paths
Rate & product transparency
Whether rates are findable and current
Mobile experience
Viewport behavior, tap targets, mobile friction in the join flow
Performance
Core Web Vitals at three viewports
Local & organic search
Branch pages, Google Business Profile hygiene, keyword position
Disclosure hygiene
NCUA insurance statement, Equal Housing, Truth-in-Savings and Reg Z placement
AI answer visibility
Citation presence when a prospect asks an assistant for the best credit union
Trust & proof
Member counts, returns to members, ratings, testimonials, awards
Who reads the report
VPs of Marketing who need the join form to convert
A ranked fix register and a number the CFO can approve.
CEOs and boards who already read the peer report
Your digital percentile, in the quarterly packet next to the Call Report.
Leagues, CUSOs and core providers
Portfolio dashboards and a co-branded annual index across your roster.
Pricing
Peer Score
Composite score, asset-band percentile and your top three gaps. Three of ten dimensions, fully automated.
Charter Audit
All ten dimensions with evidence, the avoided-cost model built on your own analytics, a ranked fix register and a 45-minute readout. A living document, not a PDF that goes stale.
Charter Monitor
The audit stays live. Re-scored every quarter with score movement, peer-band drift, a one-page "what changed and what to do," and alerts when a release breaks accessibility or the join flow.
Charter League
License scores across your member institutions: portfolio dashboard, band comparisons and a co-branded annual index. One sale, hundreds of scores.
Every credit union already has a score.
We score 400+ institutions each quarter and publish the aggregate: median score by asset band, the dimensions where the category is weakest, the gap between the top and bottom quartile. Individual scores stay private.
Credit unions get a quarterly peer report on their finances and nothing on their front door.
Not a UX tool, not a compliance scanner, not an agency pitch. The report that sits next to the Call Report and answers whether your digital channel is winning or losing members against your peers.